| Developing quality inbound links is critical for search
engine rankings. Improve your search engine rankings by exchanging links ! |
"55% of e-commerce
transactions begin from a link they find at a search engine"
Jupiter Research, October
2002 |
Your link popularity rating is a combination of:
- The number of sites linking to You
- The words that are used to describe your site in the links to
you
- The relevance of those sites as they relate to your subject
matter
- The link popularity of the sites that link to you
- The search engine rankings of the sites that link to you
>>> Check Your
Link Popularity
across 6 Major Search Engines Now:
Click
Here <<<
Google's [ Currently the largest search engine ] PageRank rating
system is based on the concept of link popularity whereby a link is
considered a recommendation of the site being linked to. The Google
founders developed a formula or equation to calculate the
relative importance of a web site based on linking.
 Google's PageRank algorithm
is based on link popularity! Most search
engines today rank web pages according not only to page-related
factors (as keyword frequency, meta-tags etc.) but also to their
link popularity, which is determined by the number of links from
other websites. The “quality” of the links is considered as well
(links from “popular” pages, with many links pointing to them, are
weighted more). It is much better to have a link from a very popular
website (for example nba.com) than having someone’s personal
home page linking to you The basis for PageRank is that web
sites with higher PageRank confer their PageRank to other web sites
through links. This makes it very important for web pages to get
links from the right places, the hubs of the web. The Google PageRank is the implementation of the link popularity
concept in the algorithm of the Internet’s most popular search
engine, Google. The PageRank is a number between 0 and 10. A
PageRank of 0 (PR0) means no links to a website, while a PageRank of
10 (PR10) means millions of links pointing to that particular
website. It seems that the scale is logarithmic, so PR10 does not
mean ten times more links than PR1, but many more.
By looking at the
Nielsen
NetRatings Search Engines Ratings, it is evident that the audience
reach for three Google powered search properties (Google, Yahoo,
AOL) is 76.8%.
As Google has become the most widely used search engine, its
PageRank technology now plays a large role in defining which web
sites are also hubs on the web.
Obtaining a PageRank of at least 4 out of 10 in Google is critical
if you are to get meaningful traffic. Getting a high ranking on
Google should be top priority for all webmasters. Only web pages
with a PageRank of 4 or higher are displayed in Google's backward
links feature.
Yahoo and DMOZ can jumpstart
a web site's PageRank and help it establish visibility in Google's
search results. A Link from DMOZ or the Yahoo directory alone can
give a site a PageRank of 4. Each page of a website has an individual PageRank. Usually, the home page of a website has the highest
PageRank, but this happens only because generally all the other
pages of the website link somehow to the homepage.
The DMOZ directory generally carries the largest weight of any
directory in defining how fast a web site acquires incoming links
because it is also the Google Directory and its listings are
syndicated to many web sites.
Link Exchange (links swap) is therefore clearly the most effective way to increase
your link popularity!
Google offers a free
toolbar
that can be used to check a web page’s PageRank. After downloading
and installing it, an additional bar below the URL field will
indicate the PageRank by a green horizontal gauge. Moving the mouse
over the green gauge will reveal the numeric value of the PageRank.
Alexa is
also equipped with a superb
toolbar. A webmaster's Toolbar !.
The Alexa toolbar contains a popup blocker and returns Google search results with
Alexa information. Use it to Search Amazon for products, check news and
stocks, find out a site's traffic ranking, find similar sites and
research your competition. There are many other free toolbars with a
variety of features.
Go here to get them
Although PageRank is crucially important for a high position in the
search results, it is not the only factor in Google’s algorithm.
Google takes into account page-related factors too, such as the
keyword frequency, title and heading tags etc. However, there is
strong evidence that PageRank is the main factor that gives a webite's positioning in the results pages.
To increase your PageRank, you should get as many external links as
possible pointing to your homepage. The links should be from pages
with high PageRanks - 4 and above. Does this mean you should ignore
those sites with PageRanks below 4. No, a page that has a 1ranking
today, can get higher ranking later. Here is how to determine who
is linking to you in Google: Do a search for the phrase "link:
www.yoursite.com". Google will list only those pages with
PageRank 4 or higher. To find out which of your pages are in
Google's database, do a search phrase for: "allinurl:domain-name.com"
without the quotation marks. Also substitute domain-name with your
actual domain name. The syntax to see all the pages in your site listed in the
Google index is "site:domain.com" (without the quotation marks). Other
Google
"operators" can help you find interesting things about your and others'
sites. The following command will give you a bigger list of sites who are
possibly linking to you: yoursite.com -site:www.yoursite.com . The
command instructs Google to show all the pages that have the word "yoursite.com"
without showing pages from your own site. While it will list a lot more sites
than their standard Google Link Commands does, it is flawed. Why? Not all pages
that mention your site name may necessarily be linking to you. There are also
instances where this command shows up pages where an email address containing 'yoursite.com'
is listed on the page. Despite it's flaws, this command is still a very useful
tool to use to get a reasonably accurate approximation of the number of sites
linking to you. Note: The www is omitted in the first part, because sometimes
sites link to your domain name without including 'www' in the text.
Events since November
2003
Google has rolled out several changes in the way in which it looks at
web pages. Newly introduced to its search algorithm is what is called: Latent
Semantic Indexing . The changes were effected in three phases:
>> The Florida Update - November 2003
>> The Austin Update - January 2004
>> The Brandy Update - February 2004
>> The "Google SandBox" - Google's Aging Delay for New Sites: New site
owners and SEOs are worried because their new sites that rank well in Yahoo and
MSN, aren't doing well in Google, and they're blaming it on the "sandbox." The
current theory is that new sites are somehow being penalized for obtaining too
many links, too quickly. Here is an article that explains this theory:
Google's Giant Sandbox.
To fully understand Latent Semantic Indexing (LSI),
go here
| Further Reading:
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Some of these documents require adobe acrobat
reader |
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Articles on
Search Engine Positioning: 13 Great Articles on Search Engine
Positioning, Marketing - Tips |
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Cost Per Click (CPC) Advertising
seems to be the wave of the future.
Enterprising affiliates are using the CPC search engines to drive traffic to
their offers for pennies per click.
The Search
Engine Institute, provides a great tutorial, for beginners and veterans
alike. |
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A Survey of
Google's PageRank: This page provides a broad survey of all aspects of PageRank.
The very technical Geeks will definitely enjoy it! |
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The High Ranking Forum: Search Engine Optimization
Forum. Great Tool!. |
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Which Words Spark A Buying Reaction In YOUR
Specific Customers?
Find out with The
Step-by-Step Copywriting Course. |
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Buyers' Guide to Search Engine Optimization Firms:
Do you want your site to appear higher in search engine rankings?
Unfortunately, achieving great rankings is more and more complicated as
search engines' rules and technologies change. Some tactics that worked last
year (or even six months ago) don't work anymore. You need to hire a
professional to help you. But which one? The Buyer's Guide to Search Engine
Optimization Firms is the only resource in the world that helps you compare
and contrast consultants and services. 55 US & Canadian firms are profiled,
including pricing, experience, typical clients, actual client results, and
data on their attitude toward worrisome "spam" practices. Saves you days of
research (and quite possibly thousands of dollars) and helps you be sure
you've picked a vendor who can really perform.
Click on the image to view details
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The New Science
of Networks: Authoritative Sources in a Hyperlinked
Environment. It discusses power law, preferential attachment and
link analysis. |
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The Anatomy of a
Large-Scale Hypertextual Web Search Engine: While grad
students at Stanford, the founders of Google wrote about their
project Google and the technology behind it including how they
calculated PageRank. |
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Clustering and preferential attachment in growing networks:
This article discusses power laws and preferential attachment. |
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The following are great technical papers that describe
mathematically how search engines index and rank your pages: |
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Topic-Centric
Query Routing for Web Search Engines |
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ADMIRE - An
Adaptive Data Model for Meta Search Engines |
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An Efficient
Algorithm to Rank Web Resources |
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WTMS - A
System for Collecting and Analyzing Topic-Specific Web Information |
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